According to Murphy’s Law, “anything that can go wrong will go wrong.” In the field of entrepreneurship and business, companies who don’t establish clear and substantial goals fail to plan, and as such, plan to fail.
Chron.com define goals as “resolutions to achieve the desired result,” whether for short or long-term. Goals provide a clear understanding of what your company is striving to accomplish, gives everyday tasks more meaning, and clarifies why your business makes certain decisions.
Truthfully, a business owner can avoid many of the pitfalls of running a business through adequate planning and goal-setting beforehand. Still, more than 80% of business owners do not keep track of their business goals, and this can lead them to defeat. By not having goals, they do not have a specified direction in which their business should go. Everything becomes topsy-turvy, and no one knows where they should go to or what they should be doing.
To instil drive and a sense of purpose in your business, and to propel your company to great heights, you need to set clear business goals today. Here are four reasons why you should: