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When Dangote Noodles Gets Sold Off to Indomie, This is What Happens…


When Dangote Noodles Gets Sold Off to Indomie, This is What Happens…

It is said that when two elephants fight, it is the grass that suffers. This time, there is no fight at all. In fact, in this scenario, one of the major players in the wrestle, the African Billionaire, Aliko Dangote is done fighting for a market share of the Noodle’s market. Dangote Noodles has been sold off to Indomie! But what followed is what might intrigue you.

I was going through my Google feeds news for the day and got clipped by the news of the Dangote Flour Mills selling its noodles arm (Dangote Noodles) to Dufil Prima Foods, makers of Indomie Noodles. Typically, having such giants in the noodles market coming to a business compromise or sell off, one will be tempted to conclude that the grass is sure to suffer the ugly (if any) puff that might be triggered. Hopefully, this may not be the case. This news story by Punch Newspaper lends credence to that fact.

According to Punch Online, this is not actually a merger. Dangote Noodles has been sold off to Indomie Noodles. However, the makers of consumers’ favorite (Indomie) noodles will continue production and sales under the ‘Dangote Noodles’ brand name for two years. This is stated under the terms of sales agreement. Dangote Flour Mills considers this a win-win for both brands as well as the workers.

So, What Happens to the Employees of Dangote Noodles?

Or you could ask, “when will the employees of Dangote Noodles be sacked?”

Well, it seems there will not be ‘much’ sacking as Indomie Noodles is not only acquiring assets of Dangote Noodles but also thundering a transit of ‘some’ former employees into Dufil Prima Foods.

In summary, with respect to employee welfare and compensation, the following happened (or will happen):

  • Some of the employees of Dangote noodles would transit to Dufil Prima Foods
  • Redundant workers have been adequately compensated with a mouth-watering severance package for their services to the company over the years.
  • Terms of the severance package were agreed with the relevant trade unions and the affected workers were paid off immediately.
  • Workers retained by the new owners are to start on a fresh contract, while those who would not be retained would not have to wait for their benefits.

This might not sound intriguing. But in a country that’s in recession and further burdened by rising unemployment rates, the steps taken by Dangote Flour Mills and makers of Indomie noodles (DPF) to ensure a smooth and easy transition that will not hurt the employees is not just commendable but also worthy of mention.

Congratulations are in order for the new obvious leaders of the noodles market. Like a light which cannot be hidden under a bushel, Indomie Noodles makers can now make indelible giant strides to perpetually dominate the market for a very long time.

For the former Dangote Noodles employees under transit to new employers, this is another opportunity to achieve great things and forge a better career path.

To the redundant employees laid off and to be compensated, this is not the end of the road. Prepare yourself to get on the next bus or possibly, get your own ride to continue the journey.

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  1. Beryl

    April 21, 2017 at 11:18 pm

    Dangote is an impressive businessman. This move is commendable, truly win-win. He’s bowing out without losses. Other industries should learn from this.

    • John Bassey

      April 25, 2017 at 5:42 pm

      A true businessman indeed. He knows the right time to bow out – when the ovation is loudest. This is in sharp contrast to some brands who could not decipher when a sale was ripe e.g Yahoo!

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